Learn the Science Behind Better Business with Lauren Kress, The Business Scientist and her guests.
Charting on iTunes in Australia, the United States, Canada, Japan, Singapore, the United Kingdom and more, this podcast series was created to make professional business and marketing advice accessible to business owners around the world.
Each week Lauren speaks with industry leaders to debunk business and marketing myths that remain prominent despite the evidence and could be limiting the full potential of you and your business.
If the world was your oyster...where would you take your business?
This week Lauren Kress, The Business Scientist catches up with Brand Expert Stella Gianotto to talk about Professor Byron Sharp's How Brands Grow
Very excited to be releasing this special episode this week to talk about Professor Byron Sharp's How Brands Grow specifically in relation to some of the controversial discussion that has occurred around differentiation vs. distinctiveness.
Joining Lauren to explore this topic is award-winning brand expert Stella Gianotto!
Stella is the founder of Brand for Brands Agency creates brands for a purpose, profit or a legacy.
She has developed 1000 brands worked with over 3000 more.
Her brands have been on the Oprah Winfrey show and worn by celebrities.