This week Lauren Kress, The Business Scientist catches up with Brand Expert Stella Gianotto to talk about Professor Byron Sharp's How Brands Grow
Very excited to be releasing this special episode this week to talk about Professor Byron Sharp's How Brands Grow specifically in relation to some of the controversial discussion that has occurred around differentiation vs. distinctiveness.
Joining Lauren to explore this topic is award-winning brand expert Stella Gianotto!
Stella is the founder of Brand for Brands Agency creates brands for a purpose, profit or a legacy.
She has developed 1000 brands worked with over 3000 more.
Her brands have been on the Oprah Winfrey show and worn by celebrities.