Learn the Science Behind Better Business with Lauren Kress, The Business Scientist and her guests.
Charting on iTunes in Australia, the United States, Canada, Japan, Singapore, the United Kingdom and more, this podcast series was created to make professional business and marketing advice accessible to business owners around the world.
Each week Lauren speaks with industry leaders to debunk business and marketing myths that remain prominent despite the evidence and could be limiting the full potential of you and your business.
If the world was your oyster...where would you take your business?
"All you need to do is create a webinar and promote it via Facebook and then hey! Presto! You're raking in millions"
But here's the problem...
Those funnels work in conjunction with a whole heap of other business and marketing activities.
Speaking, Authorship, Podcasts, Video Content, Media Spots, Facebook Groups, Direct Messages... there's a whole heap of brand building exercises that businesses undertake to scale their business.
Here's a test - have a look at what these facebook advertisers are DOING - not what they're saying.
These "experts" are saying you don't need to worry about these marketing activities, but they are actually DOING these marketing activities.
Because here's the thing.
There's a lot more that goes into growing your brand than creating a fabulous webinar that sits behind a gated wall waiting for someone to sign up with their email address.
We see so many smart people with fantastic solutions and so much value to give struggling to get to 6-figures, let alone 7-figures.
These businesses are often coughing up hard earned $$$ for the latest marketing course or mastermind membership to try to figure out how they can get their marketing funnel to work.
Meanwhile businesses that are great at promoting themselves and deliver a mediocre product are raking in those millions.
What you're doing isn't working because you aren't being told the whole story...
Should I even have marketing funnels?
Building your marketing funnels are a key way to grow your business - but you need to think about it in relation to the science behind business growth and doing that doesn't require you to take another 6-week online course.
The goal of your brand growth strategy must centre on building relevant, meaningful and memorable associations in the minds of your customers.
In other words - your goal must be to tell a relevant, emotive and thought-provoking story that is designed to attract your ideal clients in every way you can.
The more market penetration you get - the more customers you're going to have.
If you're not consistently out in market telling people about what you do in a meaningful and relevant way, then you're going to run into problems - and you'll be stuck in one or more of the following situations:
Riding the roller coaster - a stack of work comes in, you're busy head down bottom up delivering amazing work to your clients and when you look up, there's no-one around who wants to purchase from you
Stuck on the hamster wheel - you don't have the cash-flow you need to outsource or hire staff, so you're stuck on this hamster wheel feeling overwhelmed, burnt out, stressed and stuck
Taking what you can get - you're creating huge amounts of value for clients who don't fully understand or appreciate what you do and aren't able or willing to pay the $$$ you're worth but you're taking on any clients who come knocking on your business door in order to make ends meat.
Ok - so, how do I build my brand?
Marketing is a science and there are empirical laws that govern how we need to go to market to generate growth for your business.
By understanding how each of these pillars relates to your marketing activities you will unlock the full potential of your business.
And let me tell you right now, plain and simple - it isn't "easy".
Getting customers is one of the hardest things to do when you're starting and scaling your business.
If you're wondering why the online course you took didn't allow you to scale to 7-figures then you're not alone.
Most businesses that undertake these courses continue to struggle with their marketing, wasting time and effort on marketing activities that aren't necessarily going to drive customer acquisition for the market you're in.
Because what works for someone else, isn't necessarily going to work for you.
You need to play to your strengths. The right marketing funnels will excite you - it will be the part of your business that you look forward to.
A great speaker and connector will need a completely different strategy to a tech-savvy introvert, a confident cold-caller and a brilliant creative,
What do you stand to gain?
By helping our clients tap into their marketing brilliance and create funnels around what works for them we've helped clients achieve exciting results like:
Increasing total yearly profits by 20% in one week
Tripling customer acquisition within 3 months
Overtaking the market leader in a profitable niche
Growing an established new revenue stream within a traditional business
And the thing all of our clients say?
"This reflects who I truly am and what our business really stands for."
How can I work with Lauren and The Change Makers?
Lauren Kress is the founder of the Change Makers and her goal is to make professional, scientific marketing advice available to all business owners around the world at every stage of their growth journey.
We have cost-effective solutions available for businesses that are starting out and end-to-end marketing and communication services for time-poor established business leaders who need help operating their marketing funnels.
For us to understand how we can best serve you we need to get to know more about you, your business and your vision first.