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Talk to any marketing strategist worth their salt and they will tell you that building your brand - and your client-base - takes time.
This thinking isn't unfounded - and they aren't "wrong".
Look at best…
As promised, this week's Words & Wine episode is about the 7 things you need to know about market penetration.
In tonight's double episode of Words & Wine, we're talking about human motivations and drivers so you can start thinking about how to tell the story of your business to your prospective customers.
This week we're talking about building out the very foundation of your business by starting with the end in mind.
In Professor Byron Sharp's book "How Brands Grow" he discusses the science of marketing and the importance of being evidence based. In fact, there are many common assumptions that marketers make that are discussed in this boo…
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